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Internet marketing strategy is important and a SEO needs to consider how search engines work and what people search for. Optimizing a website involves a variety of methods by changing coding to both increase its relevance to specific keywords and to remove problems such as slow loading pages so the indexing activities of search engines are positive.
"SEO" refers to "search engine optimizers," a terminology used by consultants who carry out optimization of websites on behalf of clients, and by employees who perform SEO services. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Effective SEO may require changes to the HTML source code of a website, SEO tactics may be incorporated into web site development and design. The terminology "search engine friendly" may be used to describe website designs, images, videos, shopping carts, and other parts of a website that have been optimized for the purpose of search engine website ranking.
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