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PPC, is a form of online advertising. Web site visitors are directed to an advertiser's web site after clicking on an advertisement, and the advertiser pays for each visitor on a per-click basis. Google, MSN and Yahoo all have PPC products.
Each click can be anywhere from 11 pence to several pounds in value, depending on many various factors, including the pay-per-click search engine being used to advertise on, and the search phrase that is being targeted website.
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